Content about The all-American

February 21, 2013

Las Vegas — In the not-too-distant future, 84 Lumber sees itself giving its potential customers two bids — one regular bid, and one bid consisting exclusively of American-made products.

When it happens, builders may be surprised at the similarity in total costs, according to Jeff Nobers, VP marketing for the Eighty Four, Pa.-based pro dealer.

The all-American bid system is one of the ideas stemming from 84 Lumber's new initiative to encourage builders and consumers to buy American when building — called "We Build American."