Content about United States trademark law

January 16, 2012

Ace Hardware Corp. officially received the trademark for Clark+Kensington, its new line of paint-and-primer in one.

The trademark application was filed April 26 and was registered Jan. 10 by the United States Patent and Trademark Office, according to US Fed News.

Ace Hardware launched Clark+Kensington paint last year and has seen it surpass its goals of member penetration, available in more than 2,700 member stores at the end of 2011. The co-op is engaged in a five-year plan to grab 8% of the DIY paint market.