Content about VP marketing

December 12, 2014

Could the atmosphere inside the home be the next frontier of home improvement sales? Or is it a category as elusive as breath into the wind?

One thing is for sure, people spend a lot of time breathing in their home. And according to a national survey from Broan-NuTone and Kelton, 9 in 10 homeowners realize poor indoor air quality (IAQ) can contribute to certain health issues, yet only one-quarter of Americans are worried about the air quality in their homes. 

November 18, 2014

It's that time of year again for Irwin Tools, which is gearing up for its fourth annual National Tradesmen Day by opening up the polls for its Ultimate Tradesman Contest.

October 17, 2014

Irvine, California-based Smarthome has added the Wink hub, a platform that makes it possible to control a variety of devices from the same integrated control center, to its suite of connected home products.

“Here at Smarthome, our goal has always been to offer the largest inventory of connected home devices to our loyal customers,” said Scott Holder, VP marketing, Smarthome. “Adding the Wink hub to our extensive line demonstrates our continuing commitment to offering the widest variety and highest quality home automation products.”

August 19, 2014

Kwikset is adding a couple more modern options to its collection of levers and deadbolts: Halifax, a square lever and deadbolt, and Milan, a sleek, round lever and deadbolt.

August 7, 2014

Pinterest and other home design-related websites are tremendous new tools for home improvement, but there’s still no substitute for the homeowner’s own imagination. 

July 28, 2014

As HCN editors have explored more formally in a former print edition, home storage is hot and getting hotter: a category well worth paying attention to in home improvement retailing.

Of note in this burgeoning market is ClosetMaid, winner of the 2014 Golden Hammer Award in Home Organization.

July 22, 2014

When a local television station in Chicago broke a story earlier this month about workers picketing over a company’s bathroom policy, John Fitzgerald, VP marketing at Chicago Faucets found the story interesting.

“The company was the WaterSaver Faucet Co.,” Fitzgerald said. “We compete with them in a niche area of faucets, and I’m always interested in what my competitors are doing. I had no idea that a few days later, our own company would mistakenly become the subject of that story.”

May 28, 2014

Former Home Depot marketing executive Frank Bifulco was named executive VP marketing for Framingham, Massachusetts-based Staples.

In the newly created role, Bifulco will lead marketing across the office supply company's operations.

May 23, 2014

Andersen is making some personnel moves within its Renewal by Andersen division. The company's leadership team now includes Troy Barrow as VP marketing, Grant Davis as VP company owned retail operations and Jeanne Junker as VP affiliate retail operations.

“This is an exciting time for Renewal by Andersen,” said Renewal president Paul Delahunt. “These key leaders have helped us deliver strong growth over the past few years with a keen focus on customer satisfaction. I look forward to their continued leadership and passion for success.”

March 27, 2014

Fort Wayne, Ind.-based Do it Best Corp. promoted Rich Lynch to the position of VP marketing.

March 20, 2014

Delta Faucet is introducing its latest suite of bathroom products, set to hit shelves later this year. Among the offerings is an affordable digital shower technology and complete product suite with an easy-to-install widespread faucet.

March 20, 2014

Concrete projects tend to conjure images of big guys in trucks. But executives at Quikrete are taking steps to make sure DIYers have plenty of project ideas for themselves.

And the work is paying off in places like Pinterest and Facebook, according to Frank Owens, VP marketing for the Atlanta-based concrete industry leader.

During a media tour of New York this week, Owens helped spread the word that there are plenty of projects in and around the house for Quikrete products.

February 5, 2014

Pittsburgh-based Snavely Forest Products said it’s not going to let the “modified” lumber movement lose its momentum.

In response to Eastman Chemical’s recent announcement that it would cease the manufacturing of Perennial Wood products -- the trade name for acetylated wood -- Snavely Forest Products announced today that it will continue to market the high-performance decking product.  

February 4, 2014

Rinnai, manufacturer of tankless water heaters and home heating products, appointed Susan Mittelbrun as its new VP marketing, Rinnai America Corp.

“With extensive experience in consumer durable marketing and multi-tiered distribution networks, Susan Mittelbrun is well poised to lead our strategic marketing efforts. With responsibilities for strategic development, marketing, advertising and communications, her vast experience will help drive aggressive growth of Rinnai in the United States,” said Takashi Sonoda, president of Rinnai.

January 29, 2014

Fort Wayne, Ind.-based Do it Best Corp. announced that Tim Miller will replace John Snider as VP retail logistics.

The executive tranistion officially takes effect March 24, with Snider's retirement date set for June 30.

November 13, 2013

Joseph Liotine, who currently serves as VP marketing for the company's North American region, has been promoted to president of Whirlpool Corp.'s U.S. operations, as well as to the corporation's Executive Committee.

In this newly created role, effective Dec. 1, Liotine will oversee the company's ascendant U.S. business operations, which has delivered strong financial results in the wake of challenging market conditions a couple years ago.

November 7, 2013

In addition to its title as the "Official Paint of NASCAR' -- a multi-year partnership that the company signed this past May -- Sherwin-Williams will also become the 'Official Automotive Paint of NASCAR' effective Jan. 1.

The company said that it was "leveraging its recent designation for architectural paint and the power of NASCAR's intellectual property to activate at its more than 3,500 stores nationwide and ignite the passion of its customers -- many of whom are fiercely brand-loyal fans of the sport."

October 18, 2013

Building materials distributor Amerhart has promoted Dave Destiche to VP marketing as part of a larger move to fill three key management positions.

Destiche will transition from his most recent role as branch manager of Amerhart-Sun Prairie. The Green Bay native brings more than 20 years of industry experience to the table and will be in charge of the company's wood product marketing effort.

Destiche will be replaced by Ryan Chandler, who will assume his former branch manager role.

October 8, 2013

Piscataway, N.J.-based American Standard Brands announced that John Gillespie has joined the company as VP marketing for the company's trade division.

"John brings a wealth of strategic business experience in professional trade marketing, wholesale distribution, as well as consumer marketing," said Jay Gould, president and CEO of American Standard Brands. "John will lead the domestic trade marketing team with the focus of bringing innovation and new integrated selling plans to American Standard's U.S. wholesale business."

September 12, 2013

For its first-ever national TV commercial, The Gorilla Glue Company is creating a life-like version of its namesake mascot.

August 14, 2013

PVC and composite decking manufacturer Fiberon has appointed Shellie Sellards as its newest vice president of marketing. 

Sellards, who brings a proven track record of growth to the table, will be leaving her current position Owens Corning, where she held the position of director of strategic marketing -- insulation. She also worked at Trex and The Dannon Company.

July 3, 2013

Springfield, N.J.-based United Window & Door Manufacturing promoted John D’Elena to the position of VP marketing and national accounts and Gregg Proscia to the position of VP sales.

February 21, 2013

Las Vegas — In the not-too-distant future, 84 Lumber sees itself giving its potential customers two bids — one regular bid, and one bid consisting exclusively of American-made products.

When it happens, builders may be surprised at the similarity in total costs, according to Jeff Nobers, VP marketing for the Eighty Four, Pa.-based pro dealer.

The all-American bid system is one of the ideas stemming from 84 Lumber's new initiative to encourage builders and consumers to buy American when building — called "We Build American."

February 6, 2013

Eight vendors of the paint giant were recognized for product innovation, performance, service and sales.

Cleveland-based Sherwin-Williams recognized its top product partners at the company’s annual Vendor of the Year Awards ceremony, held at the Paint Stores Group 2013 National Sales Meeting in Nashville, Tenn.

“The performance of these vendors was nothing short of outstanding,” said Pete Sedlak, VP marketing and purchasing, Sherwin-Williams. “We are proud to recognize these suppliers for their industry-leading innovations, sales growth and incredible support for our company and customers.”

January 15, 2013

Wood Resources, a company that makes wood panels for residential and commercial construction, has appointed Kurt Liebich as president and CEO, as well as group executive for wood products for parent company Atlas Holdings. Liebich will also continue in his current role as president and CEO of RedBuilt, Atlas’ wood-based structural solutions company.