Content about VP marketing

Cleveland-based Sherwin-Williams recognized its top product partners at the company’s annual Vendor of the Year Awards ceremony, held at the Paint Stores Group 2013 National Sales Meeting in Nashville, Tenn.

“The performance of these vendors was nothing short of outstanding,” said Pete Sedlak, VP marketing and purchasing, Sherwin-Williams. “We are proud to recognize these suppliers for their industry-leading innovations, sales growth and incredible support for our company and customers.”

Andrea Freeman, the former VP marketing and brand management at Newell Rubbermaid, has joined Aaron’s, the rent-to-own retailer, as VP marketing. Freeman will report directly to Aaron’s chairman, president and CEO Ronald Allen and be responsible for marketing strategy and implementation, marketing communications, research and planning, business development, and coordination with sales and other business partners on strategic initiatives.

Handy Hardware Wholesales San Antonio market, Aug. 10 to 12, saw an attendance increase of 11.2% over 2011, the Houston-based hardware co-op reported. 

Handy gave away six Toyota Tundra trucks during the market weekend, and it expects warehouse sales from the event will be at an all-time high, said Mickey Schulte, VP marketing and purchasing.

Window and door manufacturer Marvin has promoted Brett Boyum to the position of VP marketing.

Boyum has been with Marvin for nearly 15 years, most recently as director of marketing for both Marvin and its sister brand, Integrity Windows and Doors. He succeeds Tom Angelis, who is retiring.

“As a key member of our marketing team, Brett has led the development and implementation of many of our most successful products and programs,” said Susan Marvin, president of Marvin Windows and Doors.

Mary-Jo Salzburg, the former director of marketing at Johnson Controls, has re-joined Member Insurance Agency as VP marketing.

Salzburg’s 15 years of marketing experience includes media strategy, database marketing, advertising, public relations and trade shows. Since 2008, she has been the marketing communications program manager for Johnson Controls, a Milwaukee-based provider of equipment, controls and services for heating, ventilating, air conditioning and refrigeration. The company also provides products for the automotive industry.

Director of National Intelligence James Clapper, during a hearing held earlier this year, told Congress: “We’re not Sherwin-Williams paint. We don’t cover the earth equally.”


The exchange confirmed HCN’s position that slogans matter — a case we made in this space back in 2009. Among the notable slogans highlighted here were those of Sherwin-Williams (Cover the Earth), McCoy’s Building Supply (Go Build Something) and Lowe’s (Let’s Build Something Together).


Boucherville, Quebec-based RONA, the largest Canadian distributor and retailer of hardware, renovation and gardening products, announced the appointment of Michelle Laberge as senior director of communications and public affairs. 

She will report to Claude Bernier executive VP marketing and customer innovations.

Laberge joins RONA from MSL Canada, a public relations agency where she was VP for its consumer division, representing clients such as Procter & Gamble, Indigo Chapters and Fujifilm

Do it Best Corp. has named Ferguson Advertising its agency of record, assisting the hardware and lumber co-op in a variety of its marketing efforts. 

"We're excited to announce this new strategic partnership with Ferguson Advertising," said Tim Miller, VP marketing for Do it Best. "Our advertising, marketing and public relations work will certainly play an important role in our future growth and success, and we look forward to Ferguson's contributions in these areas."

The Wixom, Mich.-basd Tapco Group, a unit of Headwaters Inc., named Jonathan Wierengo as VP marketing.

Previously, Wierengo served as director of marketing for Tapco.

"Jonathan has demonstrated valuable leadership in helping Tapco sustain best-in-class products, value and customer service," said David Ulmer, president of Tapco.

As director of marketing, Wierengo helped introduce InSpire Cedar Shake Roofing, InSpire Slate Cool Roofing and Foundry Stone Collection Siding.

HD Supply has appointed Paula Presenkowski as the new VP marketing of its Facilities Maintenance division. She will report to Anesa Chaibi, president and CEO of HD Supply Facilities Maintenance. 

Presenkowski will lead the marketing operations, creative services and research teams. She has extensive marketing experience that spans over 20 years and includes both business-to-consumer and business-to-business expertise.

Sharp Electronics Corp. has announced that Mark Viken has been named VP marketing. He will report to John Herrington, president, Sharp Electronics Marketing Company of America.

In this position, Viken will oversee U.S. marketing of all Sharp consumer electronics products, including appliances and health and environment-related products, as well as audio and video categories.

San Diego-based WD-40 is giving away Now & Then Twin Packs to help celebrate the 10-year anniversary of its WD-40 Fan Club.

Fans who share their top 10 uses for the lubricant receive the twin pack -- an 8-ounce collector's can from the 1950s and a modern 8-ounce smart straw can.