Content about Val-Test

June 21, 2013

Distributors and manufacturers convened at this year's Group Merchandising Conference, held June 17-19 at the Embassy Suites Atlanta/Centennial Olympic Park.

With attendance hovering around 150, PRO Group and Val-Test distributors met with manufacturers during 962 private 30-minute appointments aimed at strengthening relationships and previewing new products.

According to Steve Synnott, CEO and owner of PRO Group, one-third of manufacturers at the conference were first-time attendees, a promising sign for sales and two-step distribution.