Content about director marketing

September 2, 2014

The Home Improvement Research Institute announced the hiring of Pam Heidel as research analyst based in HIRI’s Tampa office. 

Heidel is a former president of the board of the non-profit HIRI. Also, from 2007 to 2014, she was employed by Generac Power Systems, most recently as marketing director – digital and consumer insights. 

Heidel also worked as marketing planning manager for Broan-NuTone from 2000 through 2007.

July 31, 2014

Huntersville, North Carolina-based impact driver company Irwin has unveiled the second phase of its Impact Performance Series line of accessories. This phase expands the line beyond fastening into extracting, drilling and power bits.

“The second phase of the Impact Performance Series expands our initial offering, which was originally focused on the fastener drive category only,” Irwin’s marketing director, John Schlosser, said. “Irwin’s expansion … provides the right impact accessory for nearly all impact driver applications.”

July 9, 2014

Wallingford, Connecticut-based Danver Stainless Outdoor Kitchens turned to an 18-year veteran of the home products industry to lead its marketing efforts. 

The company announced the appointment of Philip D. Zaleon as its new marketing director. In his new role, Zaleon will orchestrate the company's multichannel marketing initiatives.

July 2, 2014

It wouldn't be entirely accurate to describe Fluidmaster as a company that manufactures toilet tank parts. 

As David McFarland, director marketing for the San Juan Capistrano, California-based company explained to HCN, the company's commitment to giving back is so integral to its identity, it chose a heart-shaped logo.

April 1, 2014

BrassCraft Manufacturing is courting plumbing contractors with the new Zip-It tool, a cost-effective, chemical-free solution to common clogged drain problems.

"Zip-It could save the contractor time and is easy to use; it's always worth a try on a clogged drain," said channel marketing director Charles Pryde. "Every contractor should have one of these in his tool box and keep a ready supply on his truck."

March 25, 2014

Oakmont, Pa.-based Chelsea Building Products hired Stephen Kriss for the position of sales trainee. 

Gary Hartman, director marketing and new business development, stated: “Stephen will be an asset to the company with his friendly personality and teamwork skills. His success with working with consumers and co-workers in the past will help him excel here.”

March 17, 2014

PGT Industries, a North Venice, Fla.-based supplier of residential impact-resistant windows and doors, has appointed Danielle Mikesell as its newest director of marketing.

In her new role, she will be responsible for the company's marketing strategies related to its window and door brands.

Mikesell has a strong background in marketing and sales within the building and consumer goods industries. In her most recent role, she served as marketing director at Masco Cabinetry, where she oversaw all marketing initiatives. 

September 3, 2013

Cabot Premium Woodcare has announced the arrival of its newest interior wood product. Premium Wood Finish uses a patented, water-based H20il formula that conditions, seals and protects in one step.

August 7, 2013

Phoenix-based fastener distributor Southwest Fastener named Vanessa McMurry-Cox as marketing director.

The Northern Arizona University graduate had previous experience with AOR Direct, Forever 21 and Chapter Two Communications.

Southwest Fasteners serves the construction industry, as well as solar and waterworks. 

November 22, 2011

Fort Wayne, Ind.-based Do it Best Corp. has named Rich Lynch as its retail marketing director.

Lynch will oversee and guide the co-op’s retail marketing efforts through its 4,000 member-owned stores worldwide. He will also help drive the company’s member education and training programs.

November 17, 2011

Demand in the wood-alternative decking market is driven by aesthetics, according to Fiberon marketing director Edie Kello.

Fiberon, the manufacturer of PVC and composite decking and railing products, is introducing an expanded color palette for the new Pro-Tect capped composite decking line. The new Pro-Tect Chestnut and Gray Birch colors add exotic aesthetics to low- maintenance outdoor living products.

April 21, 2011

Jayne Seagrave will take over as  president of the Worldwide DIY Council, effective May 1. Seagrave will take over for past executive secretary Donald Droesch, who is retiring from the Council. 

Seagrave is marketing director of the Vancouver Tool Corp. She holds a Ph.D in Criminology and is an active speaker and author. She has been a member of the council for more than six years and served on the board from 2007 to 2010. She is the first woman to hold the position and also the first Canadian to do so.