Content about director marketing

November 22, 2011

Fort Wayne, Ind.-based Do it Best Corp. has named Rich Lynch as its retail marketing director.

Lynch will oversee and guide the co-op’s retail marketing efforts through its 4,000 member-owned stores worldwide. He will also help drive the company’s member education and training programs.

November 17, 2011

Demand in the wood-alternative decking market is driven by aesthetics, according to Fiberon marketing director Edie Kello.

Fiberon, the manufacturer of PVC and composite decking and railing products, is introducing an expanded color palette for the new Pro-Tect capped composite decking line. The new Pro-Tect Chestnut and Gray Birch colors add exotic aesthetics to low- maintenance outdoor living products.

April 21, 2011

Jayne Seagrave will take over as  president of the Worldwide DIY Council, effective May 1. Seagrave will take over for past executive secretary Donald Droesch, who is retiring from the Council. 

Seagrave is marketing director of the Vancouver Tool Corp. She holds a Ph.D in Criminology and is an active speaker and author. She has been a member of the council for more than six years and served on the board from 2007 to 2010. She is the first woman to hold the position and also the first Canadian to do so.