Content about professor of marketing

June 1, 2012

Offer exclusive products, make the most of your retail brands online and accentuate the positives of your store touch points.

September 8, 2011

Just-below pricing, or 99-cent endings, is a common marketing tool used to attract customers looking to get the best bang for their buck. But a Rutgers-Camden professor and pricing expert said that, in some cases, a penny saved doesn’t always translate into a penny earned for retailers.