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February 22, 2012

In his first market presentation to True Value retailers, the co-op's new VP marketing and chief customer officer Blake Fohl laid out a plan for -- what else? -- improved marketing. 

He also promised improvements to True Value Rewards (TVR).

March 30, 2011

In addition to glossy case studies of growing members, Chicago-based True Value Co.'s freshly released 2010 Annual Report forecasts a sixth straight "consistent patronage dividend" in 2011.

The report's letter to retailers, co-signed by CEO Lyle Heidemann and chairman Brian Webb, also forecasts about 40 line reviews this year. Another forecast is for an additional 1.25 million sq. ft. of Destination True Value retail space, up from the 900,000 sq. ft. that was added in 2010.